ROWE PRESENTS ITS NEW BRAND IDENTITY AT AUTOMECHANIKA SHANGHAI
For the first time since the brand relaunch in March 2020, ROWE presents itself at an international fair - automechanika Shanghai.
"We are delighted to be presenting our new brand design in an international context at a trade fair for the first time," says ROWE founder and managing director Michael Zehe. "Furthermore, it is very important for us to demonstrate our strength to our customers and partners in the Asian region, especially after the turbulent year. Corona has severely burdened the entire global economy, but our production is still operating, and our brand is particularly strong in exports. Therefore, with this trade show appearance, we are sure to deliver a strong performance at the end of the year.
ROWE International Trading (Beijing) Co. Ltd, which was only founded at the end of 2019, is the Chinese foreign and sales company of the German lubricant manufacturer. It represents ROWE's German sales colleagues under the auspices of Robert Niegel. Because the current entry regulations, with the quarantine period of several days upon entry and exit, don't make things easy, the German colleagues can only support the trade fair and the preparations digitally. Nevertheless, they have been well positioned in China for years. Thanks to numerous sales partners and a perfectly-prepared trade show appearance, such a presentation can be turned into reality, even in times of Corona.
"We would also like to take this opportunity to thank all the customers we were unable to meet personally this year for their commitment, perseverance and loyalty. We look forward to seeing them again next year, at an event or during a personal visit, either here in Germany or in China," the ROWE Managing Director, Dr Alexandra Kohlmann, added.
The ROWE booth is located in the German Pavilion. It has a floor surface of more than 50 square meters and, with its tall and modern design and an LED arch, it radiates throughout the exhibition hall of the Shanghai New International Expo Center.
Interested visitors who can come to automechanika Shanghai 2020 will find the ROWE booth in hall 2.1 H 90.