ROWE: FROM A GARAGE-BASED COMPANY TO A GLOBAL PLAYER FOR LUBRICANTS
Dear Business Partners,
2020 is a special year for ROWE. With the two recent victories in the 24 hour races at Nürburgring (The Ring) and in Spa, we have reaped the reward for many years of hard work and can now celebrate this success for a long time.
At the beginning of the year, we also had good reasons for a celebration, and would have loved to do this, had the ongoing COVID 19 pandemic not thrown a spanner in the works. ROWE had its 25 year anniversary in March. 25 years of growth, continuous development and innovation. Initially starting out in a garage, ROWE has developed and grown under the auspices of its founder and managing director, Michael Zehe, and today is a global player for lubricants. He and his daughter, Dr Alexandra Kohlmann, joined forces in 2016 and have been leading the company into the future since then.
So what has been the secret to our success in the course of the last 25 years, and how are we prepared for the upcoming years? We made a little film of an interview with our two managing directors, in which we asked them about ROWE, our mentality and our future together.
You can find the complete film here: https://youtu.be/7o4j42V21qs
Now, however, we hope you will enjoy: "ROWE, from a garage-based company to a global player for lubricants."
Your ROWE MINERALÖLWERK GMBH